Author: Nathan L. Phipps
All it takes is a cursory look at the news to find plenty of examples of the pricing issues of well-known companies being covered in the public sphere. These examples can help us to determine which pricing concerns are most important to management. While any pricing concern could be most important to a given company at a given time, there are a few recurring themes across industries. Nathan L. Phipps is a Consultant at Wiglaf Pricing, where he is responsible for the training preparation and conjoint analysis that supports pricing projects. He can be reached …Read More



