Author: Stephan Liozu, PhD

Navigating value-based pricing amid the challenges of hybrid-flation requires a strategic approach. While it may pose difficulties, it is certainly achievable, especially with well-established capabilities. Despite the evolving landscape, the fundamental toolbox and principles remain constant. This paper advocates for heightened preparation and discipline when confronted with requests for price reductions. Stephan M. Liozu, Ph.D. (sliozu@gmail.com), is Founder of Value Innoruption Advisors, a consulting boutique specializing in industrial pricing, XaaS pricing, and value-based pricing. He is also the co-Founder of Pricing for the Planet, which specializes in pricing for sustainability. Stephan has 30 years …Read More

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