Author: Finn Hansen

MaxDiff is a versatile and powerful research technique that can provide valuable insights for new product development. By understanding its theoretical underpinnings, advantages, and applications, as well as the challenges and limitations, researchers and product developers can effectively leverage MaxDiff to make informed decisions and create successful products that resonate with their target audience, as the author explains. Finn Hansen is the Co-Founder of PriceBeam. He can be reached at finn.hansen@pricebeam.com.

The Pricing Advisor, September 2023

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MaxDiff, or Maximum Difference Scaling, is a powerful research technique used to measure preference or importance of various …Read More

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