Author: Mark Billige

Netflix prices are going up. This week, the streaming service raised the prices of all three of its US plans, constituting a jump of between 13 and 18 percent – the biggest price hike since Netflix launched in 2007. Mark Billige, pricing specialist and Managing Partner at Simon-Kucher & Partners, explains how Netflix’s smart approach is key to gaining customer acceptance. He can be reached atmark.billige@simon-kucher.com.

The Pricing Advisor, February 2019

This week, Netflix announced the most substantial price increase in its history. All US customers are hit by the move, with increases immediately affecting new subscribers. …Read More

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