Authors: Jan Y. Yang, Shansi Liu, and Jason Chen
In this article, the authors examine the driving forces behind the steadily growing Chinese used car market, and analyze the four distinct business models that exist currently in the Chinese O2O (online-to-offline platform) market. This country and industry specific article provides valuable insights to pricers in multiple industries, and especially to those working in international markets. Jan Yang is Managing Director of China Desk at Simon-Kucher. He can be reached at Jan.Yang@simon-kucher.com. Jason Chen and Shansi Liu are Consultants at Simon-Kucher’s Beijing Office.
The Pricing Advisor, October 2017
The used car …Read More