Author: Paul Sansom

In this article, the author explains what price optimization is, how it works, how to ascertain if price optimization is right for you, and how to identify the right path to a successful implementation. Paul Sansom (psansom@vendavo.com) is a Denver-based Business Consultant focused on understanding market challenges, building business cases, and driving business value and outcomes for Vendavo customers. Paul has a wide range of expertise in business development, forensic market analysis, CRM management, marketing communications, field engineering, and corporate business strategy. He will be leading a breakout session entitled “Are You Prepared for the …Read More

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