Author: Kevin McCabe
Digital transformation is a broad term used to refer to significant technological changes across human resource, supply chain, customer service, marketing, and finance systems. As a company digitizes, they can increase their capability to monetize assets and optimize their existing data to better inform pricing decisions (and value capture). This in turn makes pricing a prospective part of the transformation journey, as the author explains. Kevin McCabe, Director of Pricing Strategy for Iris Pricing Solutions, leads the pricing strategy practice and is responsible for overall Project Management and Strategy Development. He has over 20 years …Read More