Authors: Sudipto Banerjee, Himanshu Mishra, and Z. Maria Wang, PhD

Supply-aware dynamic pricing enables companies to meet demand and protect margins in a new and shifting landscape, as the authors explain. Sudipto Banerjee (sudiptobanerjee@kpmg.com) leads the Commercial Excellence and Pricing practice for KPMG. He specializes in commercial transformation, including pricing (strategy, execution, and enablement), sales growth (demand drivers, sales force effectiveness, channel management), and marketing effectiveness (ROMI, promo effectiveness). Himanshu Mishra (hmishra2@kpmg.com) is a leader in KPMG’s Commercial excellence practice. He has supported clients across technology, media, and consumer goods industries, on commercial transformation, including pricing, and broader …Read More

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