Author: Joyce van Heeswijk

Now, more than ever, brands that are maintaining a competitive edge have adopted an agile approach to pricing research. They have shifted their insights strategy to keep a finger on the pulse of consumer behavior now and in the near future, as the author explains. Joyce van Heeswijk is a Research Director for SKIM, a global insights agency specializing in decision behavior. With more than a decade of experience working with Fast-Moving Consumer Goods clients, she enjoys providing a wide variety of insights to clients in the areas of communications, innovation and strategic pricing …Read More