Authora: Stephan Liozu, PhD and Kate Richardson

The purpose of this short essay is to make the case that good pricing starts with a front-end-of-innovation (FEI) that is clearly focused on customer value. Stephan Liozu (www.stephanliozu.com) is the Chief Value Officer at the Thales Group (https://www.thalesgroup.com/en).  He is also an Adjunct Professor & Research Fellow at Weatherhead School of Management at Case Western Reserve University. He can be reached at sliozu@gmail.com. Katie Richardson is Director of Business Development at Vimana (govimana.com), an analytics company focusing on IIoT, Industry 4.0., and Manufacturing as a Service (MaaS). Katie focuses on …Read More

The Professional Pricing Society is the leading worldwide pricing idea marketplace where new and seasoned business professionals from all industries come together for learning, training, and networking while gaining actionable insights, new and refined skillsets, and earning pricing credentials.

Elevate your value by joining our global pricing membership and starting your pricing certification.

Pricing Conferences from Professional Pricing Society
Pricing Conferences
Online Pricing Courses from Professional Pricing Society
Pricing Courses
CPP Certification
Pricing Resources from Professional Pricing Society
Pricing Resources