Author: Tim J. Smith, PhD
Pricing transformations are a big topic in the business world, but many companies do not understand how to bring such a transformation into fruition. In this article, the author explores the key cultural and organizational changes required to implement meaningful pricing change. Tim J. Smith, PhD is the founder and CEO of Wiglaf Pricing, adjunct professor at DePaul University, and Academic Advisor for the Certified Pricing Professional designation. His most recent book is Pricing Done Right: The Pricing Framework Proven Successful by the World’s Most Profitable Companies (Bloomberg Financial, 2016). He can be reached at tsmith@wiglafpricing.com.
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