Authors: Kyle Poyar and Steven Forth

In this article, the authors look back at the accuracy of their pricing predictions for 2021 and look forward to predicted pricing trends for 2022. Kyle Poyar (kpoyar@openviewpartners.com) is a Partner at OpenView. Kyle helps OpenView’s portfolio companies accelerate top-line growth through segmentation, value proposition, packaging and pricing, customer insights, channel partner programs, new market entry and go-to-market strategy. Steven Forth (steven@ibbaka.com) is Co-Founder of Ibbaka. Steven is responsible for Ibbaka’s strategic direction and key relationships. He is an expert in marketing strategy (segmentation, targeting, revenue models, pricing) human & organizational performance, …Read More

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