Authors: Dr. Ekkehard Stadie, Manuel E. Osorio, Dr. Kajetan Zwirglmaier

In this article, the authors examine the reasons why price wars flare up so quickly and present strategies that companies can implement in order to avoid these costly and competitive situations. Dr. Ekkehard Stadie is Global Head of Telecommunications for Simon-Kucher & Partners and works out of the Cologne, Germany office. Manuel E. Osorio is Managing Partner Latin America for Simon-Kucher & Partners in the Santiago de Chile office. Dr. Kajetan Zwirglmaier is a Partner located in the Munich, Germany office. They can all be reached via www.simon-kucher.com. …Read More

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