Author: Tim J. Smith, PhD
In this article, the author examines several high-profile, strategic pricing movements and strategies implemented by companies in Q3-Q4 2017. Tim J. Smith, PhD is the founder and CEO of Wiglaf Pricing, adjunct professor at DePaul University, and Academic Advisor for the Certified Pricing Professional designation. His most recent book is Pricing Done Right: The Pricing Framework Proven Successful by the World’s Most Profitable Companies (Bloomberg Financial, 2016). He can be reached at tsmith@wiglafpricing.com.
The Pricing Advisor, October 2017
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