Authors: Andrea Bonato and Ashay Jaganade

While discounting is the symptom that needs to be fixed, a full understanding of the underlying root causes that drive this behaviour is key to improving sales performance. Ultimately, management needs a clear line-of-sight to both: does your business have what it takes? Andrea Bonato (abonato@alixpartners.com) is a Director at AlixPartners. He helps companies achieve revenue and profit growth through strategic change and commercial transformation. Akshay Jaganade (ajaganade@alixpartners.com) is a Director at AlixPartners. He has more than 10 years of consulting and industry experience in the technology, media, and financial services sectors.

The …Read More

The Professional Pricing Society is the leading worldwide pricing idea marketplace where new and seasoned business professionals from all industries come together for learning, training, and networking while gaining actionable insights, new and refined skillsets, and earning pricing credentials.

Elevate your value by joining our global pricing membership and starting your pricing certification.

Pricing Conferences from Professional Pricing Society
Pricing Conferences
Online Pricing Courses from Professional Pricing Society
Pricing Courses
CPP Certification
Pricing Resources from Professional Pricing Society
Pricing Resources