Author: Nadine Pyter

In the current post-pandemic, high inflation economy, organizations are consistently looking for pricing strategies that will give them a competitive advantage. Penetration pricing is one that people may default to in this current economy, but it may not be the best strategy. In this article, the author explains the pros and cons of penetration pricing and presents factors for pricers to consider when implementing this strategy. Nadine Pyter is VP Product and Solution Marketing at PROS. She can be reached at npyter@pros.com.

The Pricing Advisor, July 2023

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