Authors: Andrew Fowler, Conrad Heider, Marc Matar, Tomasz Stec

Open AI systems have a major role to play in pricing. But, for now, human experts are still needed to wield this powerful new tool, as the authors explain. Andrew Fowler (andrew.fowler@simon-kucher.com) is a Director in the Berlin office, Conrad Heider (conrad.heider@simon-kucher.com) is a Partner in the Berlin office, Marc Matar (marc.matar@simon-kucher.com) is a Partner in the Paris office, and Tomasc Stec (tomasc.stec@simon-kucher.com) is a Partner in the Warsaw office of Simon-Kucher & Partners.

The Pricing Advisor, July 2023

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