Authors: Jens Baumgarten, Grigori Bokeria, Adam Echter, Lisa Jaeger, Joerg Kruetten, Nina Scharwenka, and Sara Yamase

In this article, the authors present opportunities and strategies that pricers can apply in 2024 to accelerate business growth. Although focused on certain sectors, these insights can be applied by pricers across industries. Jens Baumgarten (Jens.Baumgarten@simon-kucher.com) is a Senior Partner in the Frankfurt office, Grigori Bokeria (Grigori.Bokeria@simon-kucher.com) is a Partner in the Cologne office, Adam Echter (Adam.Echter@simon-kucher.com) is a Partner in the Silicon Valley office, Lisa Jaeger (Lisa.Jaeger@simon-kucher.com) is a Partner in the Frankfurt office, Joerg Kruetten (Joerg.Kruetten@simon-kucher.com) is a Senior Partner …Read More

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