Author: Rafi Mohammed
In this article, the author explores how Uber’s recent high-profile issues with their tipping policy highlight two key pricing principles: one, provide clarity to customers on your price, and two, how you structure your price is important, including the details of how you process payments. Rafi Mohammed is the founder of Culture of Profit LLC, and author of The 1% Windfall: How Successful Companies Use Profit to Profit and Grow. He can be reached at rafi@cultureofprofit.com. This article originally appeared in the Harvard Business Review (HBR.org) and the New York Times.
The Pricing Advisor, June 2016
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