Author: Nathan L. Phipps

During Wiglaf Pricing’s Pricing and Profit Management Winter ’24 Tour, the company asked attendees to fill out a marketing survey. In this article, the author reviews the initial survey results and the conjoint analysis that he conducted to provide deeper insight into the respondents’ customer preferences. Nathan L. Phipps is a Senior Consultant at Wiglaf Pricing. His areas of focus include pricing transformations, marketing analysis, conjoint analysis, and commercial policy. Nathan holds an MBA with distinction in Marketing Strategy and Planning & Entrepreneurship from the Kellstadt Graduate School of Business at DePaul University and …Read More

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