Author: Krzysztof (Kris) Szyszkiewicz

Every e-commerce manager strives (or rather should strive) to boost conversion rates while still keeping margins intact. But let’s face it, it’s a tricky one. More often than not, you gain one while losing the other. But it doesn’t have to be this way. With the awareness of your products’ price sensitivity, you can increase conversions without sacrificing your margins, as the author explains. Krzysztof (Kris) Szyszkiewicz is Partner and Head of Delivery at Valueships. He is a certified expert in price, revenue and margin management in B2B companies and e-commerce. He can be …Read More