Author: Jeff Robinson
If your goal is to increase the value of your company, which will have a bigger impact? A 1% increase in price or a 1% increase in growth rate? The answer may surprise you, as the author explains. With 20+ years of pricing experience, author Jeff Robinson is leading Revolution Pricing, a new company focused on helping companies create and select appropriate pricing strategies for maximizing the value of their own companies. He has recently authored the book, “Price for Growth, A Step-by-Step Approach to Massively Impact the Value of Your Company by Leveraging Focused …Read More



