Authors: Rafi Mohammed

Streaming services are the big rage, but instead of aggregating and creating discounted bundles, each streaming service is selling “take it all or nothing” deals. Streaming services need to put a little more thought into their pricing strategies and provide more affordable options, as the author explains. Rafi Mohammed is the founder of Culture of Profit, a consultancy that helps companies develop and improve their pricing strategies, and the author of The Art of Pricing: How to Find the Hidden Profits to Grow Your Business (Crown Business, 2005) and The 1% Windfall: How Successful Companies Use Price to Profit …Read More

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