Author: Peter Morelli

Subway has long been known for its “five-dollar footlong” promotions, but are these promotions and the volume they provide actually profitable for the company and its network of franchises? In this article, the author examines how discounting and pricing promotions can have catastrophic effects when not well-planned or executed. Author Peter Morelli is Growth and Profitability Leader at Holden Advisors. He is an expert in solving high-impact operational and profitability challenges by combining stakeholder perspectives with data analytics to provide clarity and actionable insights. He can be reached at pmorelli@holdenadvisors.com.

The Pricing Advisor, April 2018

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