Author: Moira McCormick
Bryan Eisenberg recently published the book “Be Like Amazon: Even a Lemonade Stand Can Do It” (co-authored by Jeffrey Eisenberg and Roy H. Williams) outlining some of the eCommerce giant’s most successful strategies. In this article, the author explores some of Amazon’s pricing strategies outlined in the book, and provides tips for how eCommerce pricers can implement these strategies in their own pricing tests. Moira McCormick is a Researcher & Pricing Specialist at BlackCurve. She can be reached at moira.mccormick@blackcurve.com.
The Pricing Advisor, March 2019
According to eMarketer.com, global eCommerce retail sales are expected to top $27 …Read More