Authors: Nick Zarb and Nathan Weinrauch

Apple has an impressive history of breaking price barriers, but consumers were surprised to see a price cut at this year’s iPhone launch. Based on findings of a recent Simon-Kucher study, technology experts Nick Zarb and Nathan Weinrauch discuss what this means for Apple’s future revenue growth. Nick Zarb (nick.zarb@simon-kucher.com) is a Senior Director in the San Francisco office and Nathan Weinrach (nathan.weinrach@simon-kucher.com) is a Consultant in the New York office of Simon-Kucher & Partners.

The Pricing Advisor, December 2019

When the iPhone X was launched in 2017, it was dubbed the most expensive …Read More

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