Author: Karan Sood

From vanishing snacks to your shrinking wallet, everyone is making tradeoffs currently due to shrinkflation. What is the impact of shrinkflation on the brand? And what role does pricing have to play in it? With increased awareness and proactive measures, we can reduce the impact of shrinkflation on our everyday lives and businesses, as the author explains. Karan Sood is the Director of Sales Operations at Rakuten Kobo and has over 15 years of pricing experience working in the auto sector, digital media, CPG and electronics hardware. He can be reached at karan.sood@rakuten.com.

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