Author: Lindsay Duran

Whether inflation proves to be a short-term phenomenon or a prolonged reality, companies must react swiftly and wisely. Those who are not using a data-driven pricing approach risk letting this (hopefully) short-term crisis put them at a long-term strategic disadvantage. This article outlines four battle-tested inflation response strategies that deliver the rapidity and intelligence this moment calls for. Learn how to be surgical when increasing prices while incentivizing the right behavior from sales reps. Author Lindsay Duran is Chief Marketing Officer at Zilliant. She can be reached at Lindsay.Duran@zilliant.com.

The Journal of Professional Pricing, September 2021

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