Authors: Lisa Jaeger and Jonathon Grant

Simon-Kucher’s latest Global Streaming Study reveals that people are not increasing their streaming hours any more. And consumers are not only stepping back from streaming ‘more’ but also battling subscription fatigue and increasing price sensitivity. Can streaming service providers prevent subscription churn and still gain customers in this market? Lisa Jaeger (lisa.jaeger@simon-kucher.com) is a Partner at the Frankfurt office and Jonathon Grant (jonathon.grant@simon-kucher.com) is a Senior Director at the London office of Simon-Kucher & Partners.

The Pricing Advisor, September 2023

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At a glance

Global growth in time consumers spend streaming has slowed Consumer budgets …Read More

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