Author: Paul Hunt

Pricing Research can go a long way in helping you discover and create new opportunities for your business. Increasing your company’s prices can be a hard step, but it is pivotal for the health of any company. So whether your objectives are to reevaluate your current pricing structures or to raise prices, it is important to capitalize on the psychological pricing and set optimal price points, as the author explains. Author Paul Hunt is the president of Pricing Solutions and a frequent PPS presenter, instructor, and contributor. He can be reached at phunt@pricingsolutions.com.

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