Authors: Dr. Marcus F. Demmelmair, Dr. Felix Friederich, Nikolas Spatz, and Dr. Severin Lienhard

Over the last 3 years, Metaverse applications were hyped quite prominently. With high interest rates and a slowing economy, companies are refocusing on their bread-and-butter business. Hence, the big question is how Metaverse applications can help to boost firms’ growth and profitability? Dr. Marcus F. Demmelmair (MDemmelmair@horvath-partners.com) is the Head of Pricing & Commercial Excellence at Horváth Germany, Dr. Felix Friederich (FFriederich@horvath-partners.com) is Consultant at Horváth Germany, Nikolas Spatz (NSpatz@horvath-partners.com) is a Senior Consultant at Horváth USA, and Dr. Severin Lienhard (SLienhard@horvath-parters.com) is a …Read More

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