Author: Tim J. Smith

For many pricers, it is easy to under- stand consumer’s end pricing options to gauge the strength of your own pricing strategy and market presence. However, in markets where pricing data is not publicly available, attaining any kind of competitor pricing information becomes a legal and ethical issue. In this article, the author examines challenges for pricers in these markets. Tim J. Smith is the managing principal at Wiglaf Pricing, adjunct professor at DePaul University, and Academic Advisor for the Certified Pricing Professional designation. His most recent book is Pricing Strategy: Setting Price Levels, …Read More