Author: Joanne M. Smith

Industry studies prove the correlation between higher customer loyalty, growth, and price. Customer loyalty data gives insights that go beyond product attributes and into the value of the customer experience, often uncovering more value than you realize you deliver. By harnessing this customer loyalty data, companies can improve and strengthen their value pricing strategies, as the author explains. Author Joanne M. Smith is President at Price to Profits Consulting, a pricing consultancy that assists B2B companies in transforming their pricing performance to enhance long-term profitability and growth. She can be reached at joannesmith@price2profits.com. This …Read More

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