Authors: Tim J. Smith, PhD

Decision makers need a clear roadmap for integrating pricing into the New Product Development (NPD) process. This paper provides a roadmap for how best to integrate pricing in the new product development process, including timing of execution and methodologies and resources to deploy. Tim J. Smith, PhD (tsmith@wiglafpricing.com), is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, Academic Advisor for the CPP designation, and the author of Pricing Done Right (Wiley 2016) and Pricing Strategy (Cengage 2012).

The Journal of Professional Pricing, January 2020

Challenge

Decision makers …Read More

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