Author: Stephan Liozu, PhD

The purpose of this paper is to briefly present the two commonly-used business model canvases and to introduce the Pricing Model Innovation Canvas that can be used by pricing, innovation, and marketing teams to better frame their pricing model(s) and to make better pricing decisions. Stephan M. Liozu is Chief Value Officer of the Thales Group and an Adjunct Professor & Research Fellow at the Case Western Research University Weatherhead School of Management. He holds a Ph.D. in Management from Case Western Reserve University (2013), is a CPP, a Prosci® certified Change Manager, and …Read More

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