Author: Chris Robinson

In this article, the author explores how many businesses fail to include pricing research as part of their client and new product development research. He also points out the negative implications that often occur from failing to conduct pricing research and customer value perspective analysis. Chris Robinson is an expert in quantitative research in Asia and is now providing his strong quantitative background to pricing strategy and consultancy as a Managing Director, SPMG in Asia. He can be reached at crobinson@spmgglobal.com.

The Pricing Advisor, June 2017

I was asked recently about the range of research I had …Read More

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