Author: Michael Stanisz, Principal, Revenue Management Labs

Trade promotions are a huge part of the consumer goods industry, despite the fact that the return on investment is often slim to none (if there is any profit at all). In this article, the author presents simple questions and analyses anyone can ask and execute to make better promotional decisions. Michael Stanisz is a Principal at Revenue Management Labs, where they help companies develop and execute practical solutions to maximize long-term revenue and profitability. Connect with Michael at mstanisz@revenueml.com or learn more at Revenue Management Labs.

The Pricing Advisor, April 2017

Trade promotions and discounts are a huge …Read More

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