Authors: Camille Brégé, Lionnel Bourgouin, David Langkamp, Michael Chu, Matt Beckett, Pierre Poirmeur, Joana Niepmann

Companies can generate higher revenue and margins by implementing a more dynamic approach to pricing. The first critical step is for companies to see through the myths around dynamic pricing, which will help provide the ambition and the direction to start their journey. Camille Brégé is a Managing Partner and Director (Paris), Lionnel Bourgouin is a Managing Partner and Director (San Francisco) and Pricing Catalyst Leader, David Langkamp is a Partner (Hamburg), Michael Chu is a Partner and Associate Director Data Science (Silicon …Read More

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