Author: Frank Frohmann

This article is an excerpt from the author‘s successful pricing book – “Digital Pricing: A Guide to Strategic Pricing for the Digital Economy“ – the second edition of which has recently been released in English and is now available for purchase. The excerpt focuses on how digitization influences all aspects of price management, enabling new business models, additional revenue streams, greater integration of customers into business processes, innovative price models, and more. Frank Frohmann is a Senior Advisor at GT Partners, a European management consulting firm, and a seasoned pricing professional with more than 25 …Read More

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