Author: Frederico Zornig

This article in an excerpt from the book “Arquitetos do Pricing” (The Architects of Pricing), which has recently been translated and released in its first English edition. In this book, the author interviews 20 senior pricing professionals in Brazil representing multiple industries and global corporations.  Frederico Zornig is a founding partner of Quantiz. He has over 30 years of professional experience with the leading companies in various industries in Brazil, the United States, and Latin America. He can be reached at fzornig@quantiz.com.br.  “Pricing Architects” (English version) is available for download here.

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