Authors: Lisa Jaeger, Greg Harwood, Sina Gansel, Jonathon Grant

In this article, the authors reveal and analyze the results of the SKP 2022 Streaming Study. Overall trends show that, even though most users are streaming more than pre-pandemic, subscription fatigue is starting to show. In fact, more than one-third of users are likely to cancel a subscription in the next year. Experts outline why streaming services need to rethink their monetization models. This article presents insights and strategies for all pricers utilizing subscription and/or usage-based pricing models. Lisa Jaeger (lisa.jaeger@simon-kucher.com) is the Global Head of Technology, Media & …Read More

The Professional Pricing Society is the leading worldwide pricing idea marketplace where new and seasoned business professionals from all industries come together for learning, training, and networking while gaining actionable insights, new and refined skillsets, and earning pricing credentials.

Elevate your value by joining our global pricing membership and starting your pricing certification.

Pricing Conferences from Professional Pricing Society
Pricing Conferences
Online Pricing Courses from Professional Pricing Society
Pricing Courses
CPP Certification
Pricing Resources from Professional Pricing Society
Pricing Resources