Authors: Mateus Barros and Catherine Tucker
This article delineates a comprehensive playbook elucidating the optimal approach for companies to navigate the intricacies of pricing during inflationary times. Mateus Barros (mateus.barros@gmail.com) is a senior strategy, analytics, and pricing advisor with more than 20 years of pricing experience. He is currently in charge of leading the Revenue Growth Management capabilities at CMI Foods, a $5B company based in Latin America. Catherine Tucker (cetucker@mit.edu) is the Sloan Distinguished Professor of Management and a Professor of Marketing at MIT Sloan. She is the faculty director of the EMBA program. She has also …Read More