Author: Paul Hunt

As companies move closer and closer to commercializing their digital offer, they run the risk of undervaluing the technology. To mitigate this risk, it’s important to develop a value-based pricing strategy and to consider this strategy from the onset of the advanced solution, rather than as an afterthought. In this article, the author presents strategies to help your organization determine a fair economic value for your advanced solution. Author Paul Hunt is the Non-Executive President of Pricing Solutions and a frequent PPS presenter, instructor, and contributor. He can be reached at phunt@pricingsolutions.com.

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