Authorr: Rafi Mohammed

Why are brick-and-mortar retailers, such as Walmart and Target, having so much trouble succeeding in e-commerce sales? Why do their in-store customers not translate to online customers? In this article, the author explains why the web is a harsher environment than traditional brick-and-mortar, and presents steps retailers like Walmart can take to increase success online. Rafi Mohammed is the founder of Culture of Profit LLC, and author of The 1% Windfall: How Successful Companies Use Profit to Profit and Grow. He can be reached at rafi@cultureofprofit.com. This article originally appeared on the Harvard Business Review …Read More

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