Author: Hong-May Cheng (Partner, Amsterdam) and Ruben de Lange (Director, Amsterdam)

In a market with increasing competition and decreasing customer loyalty, companies are increasingly moving towards more flexible and predictable subscription models and searching for new ways to engage customers with subscription models over the long term. In this article, the authors present five tips to overcome the challenges of moving to a subscription model and defining a successful pricing strategy. Hong-May Cheng is a Partner at the Simon-Kucher & Partners Amsterdam office and Ruben de Lange is a Director in the Amsterdam office. They can both be …Read More