Author: Dan Zatta, Ph.D.

In today’s rapidly changing economy, the most successful firms are those that have as their number one priority a total comprehension of the value perceived by their customers combined with innovative approaches to monetization, as the author explains. Dan Zatta, Ph.D. is the author of the international pricing best seller “The Pricing Model Revolution” (Wiley, 2022), which will be translated into 12 languages, and “Revenue Management in Manufacturing” (Springer, 2016). As a pricing management advisor with nearly 30 years of experience, he helps companies grow their revenues and profits. He can be reached via …Read More