Author: Mitch Lee

In the same way that we see ”Software-as-a-Service” in IT solutions, we are increasingly moving to a world in which manufacturers sell the performance of their products and systems rather than the products themselves, or a “Product-as-a-Service” approach. In this article, the author presents findings and strategies derived from a recent, in-depth market study of the Product-as-a-Service evolution. Mitch Lee is a Profit Evangelist at Vendavo with 25+ years of experience in the technical, operational, marketing, and commercial arenas of the process industry. He can be reached at mlee@vedavo.com.

The Pricing Advisor, February 2020

A clear business …Read More