Authors: Jean-Manuel Izaret and Arnab Sinha

In this article, the authors spotlight Netflix’s innovative evolution within the Choice Game. With a fresh approach to its portfolio, including offerings like an ad-supported standard plan, Netflix can set the stage for sustained profitability. Jean-Manuel Izaret (izaret.jean-manuel@bcg.com) is Global Leader of Marketing, Sales & Pricing Practice, and  Managing Director & Senior Partner at Boston Consulting Group. Arnab Sinha (sinha.arnab@bcg.com) is Managing Director and Senior Partner, Global Topic Leader – Revenue Management at Boston Consulting Group. If you haven’t ordered your copy of the authors’ new book Game Changer: How Strategic Pricing …Read More

The Professional Pricing Society is the leading worldwide pricing idea marketplace where new and seasoned business professionals from all industries come together for learning, training, and networking while gaining actionable insights, new and refined skillsets, and earning pricing credentials.

Elevate your value by joining our global pricing membership and starting your pricing certification.

Pricing Conferences from Professional Pricing Society
Pricing Conferences
Online Pricing Courses from Professional Pricing Society
Pricing Courses
CPP Certification
Pricing Resources from Professional Pricing Society
Pricing Resources