Author: Jeet Mukherjee

With market volatility continuing for the foreseeable future, leaders need to play both offense and defense at the same time. Make sure you are approaching each offering in a distinct way and not using a “one size fits all” approach to your strategy. Your profitability depends on it, as the author explains. Jeet Mukherjee is the Vice President and Head of Pricing at Holden Advisors and the co-author of the recently published Pricing With Confidence: 10 Rules for Increasing Profits and Staying Ahead of Inflation (co-author Reed Holden). He will deliver a keynote presentation at …Read More