Authors: Niels Adler and Nicolas Magnette

Inflation is back, cost volatility and supply chain disruptions are continuing, and the availability and supply of raw materials are inconsistent. While these trends show no signs of abating, economic concerns are growing, and companies are wondering how they should adjust their pricing to offset constant inflation without jeopardizing future revenues. Industrial players are paying more attention to their pricing strategies to cope with inflation and ensure sustainable impact, as the authors explain. Niels Adler (niels_adler@mckinsey.com) is an associate partner in McKinsey’s Berlin office, and Nicolas Magnette (nicolas_magnette@mckinsey.com) is a partner in …Read More